"If I message Matt on Facebook, Facebook is sending a realtime notification in email."
"Transactional emails are hyper-personalized based on the actions you took."
"Your customers are 4-5x more likely to interact with transactional emails."
"You have emails owned by developers and they really don’t care about them."
"If you write a new blog post, you’re not going to get your developer to code up a new blog post."
"Imagine I want to change the subject line. I go to a PM and convince them to get it in the roadmap."
"By having the content of emails in a separate platform your product team can just go make the change."
"If you’re a consumer web company, your users probably would appreciate a really HTML formatted email."
"We used to be developer consultants and one of our biggest pain points was email was an afterthought."
"We’d get stuck in the weeds trying to iterate on email content."
"Building a CMS that a CEO or marketer can use is non-trivial."