Jordan Gal of CartHook talks about how he found his technical co-founder, how he de-risked his app before building it, and the tension between business and technology requirements.
"I don’t do any code. I don’t develop. So I have these ideas and I can’t do them myself."
"There was very little risk of building something that had no market and no ability to sell."
"I did the work. I did the research. I brought as much to the table as possible that was real."
"There’s no chance that I will be anywhere near as good as a lot of people at building technology."
"Product development should be informed by what real people actually want, not what we think is cool."
"I want the business side to win out a little more often than lose."