How to Deliver a Successful User Experience

Sarah Doody

Sarah Doody, a UX designer, consultant, and writer, tells us how to build products with great user experiences. We will hear why user experience is far more important than design.

  • Here's what to listen for:
  • 00:46 What is Sarah’s background in UX (User Experience)?
  • 03:09 What is the distinction between the experience and the interface?
  • 05:53 How do you create the ideal team at a startup?
  • 10:53 What is the distinction between experiential design and visual design?
  • 13:14 Which comes first: experiential design or visual design?
  • 14:34 What’s the process for evaluating the UX of an app?
  • 19:01 How do you get customers to use your product the way that it’s intended to be used?
  • 20:22 What mistakes do you see in the UX of an app once you are past the onboarding flow?
  • 24:26 How does user experience get compromised?
  • 29:10 How can you get back on track?
  • 33:00 How is product development like storytelling?
  • 37:39 What is a storyboard?
  • 41:30 Is a storyboard like a comic strip?
  • 43:16 How do you evaluate whether a developer is good or not at UX design?

"You wouldn’t hire one or two or three people to build your entire house."

"Everyone’s looking for this mythological unicorn in product development user experience land, and it doesn’t exist."

"You need to be able to gut-check and say, I’m doing a flow in this certain order, does it make sense?"

"Getting the developer involved earlier can save you so much time and money down the road."

"The worst is for someone to design an app send it off to a visual designer and never talk to that person."

"Changes in visual design are going to take 5x the of time that they take in a wireframe."

"You have seconds to capture people’s attention and give them a promise of what your product will do for them."

"You’re holding people’s hand through each step, but they’re seeing value at each."

"A lot of people forget to think about that 0 result case."

"They focus on executing and they focus on the how and what instead of ‘why’."

"You start to experience a common set of symptoms that really can be broken down into three buckets."

"If you slash the wrong features, your product can end up not making sense."

"How do you know what feature to build if you don’t have this thesis guiding you?"

"You’re not just thinking about features. You’re thinking about emotional side of things too."