Lincoln Ritter, director of engineering at Animoto, shares how they use data to make more informed product decisions.
"I think the question always has to be: what’s the return on investment?"
"What do you really think that data is going to be useful for at your company?"
"We looked at the key behaviors that we wanted to get a handle on and started instrumenting those."
"It felt like we weren’t building an intuition: if we wiggle this, how does this other thing react?"
"We didn’t want to make decisions based on a pure hunch."
"It’s all about improving confidence that we’re doing the right thing."
"Pick a metric or key report and get that number in front of people."
"You’re going to have technical challenges and cultural challenges."
"Try to form the linkage in people’s minds between their activity and the data."
"Essentially what we have is a clone of all our data on a single instance."
"Often there’s many assumptions, and you just try to control for as many as possible."